MEDIA - NEWS PAPER ARTICLE

Article 1

A Jumble of goodies

LAUNCH The new Brown Tree stories in Ashok Nagar and on Cathedral Road cater to a growing number of people who are in  search of health and luxury food
Food luxury can be quirky. Especially in Chennai. Beluga cavier in a hot air balloon? Champagne between satin sheets? Smoked Fuku fins in sake?

A Jumble of goodies

LAUNCH The new Brown Tree stories in Ashok Nagar and on Cathedral Road cater to a growing number of people who are in  search of health and luxury food

Food luxury can be quirky. Especially in Chennai. Beluga cavier in a hot air balloon? Champagne between satin sheets? Smoked Fuku fins in sake? Most of us will swap it all for a tablespoon of Nutella on hot toast. Or a can of crisp Pringles with masala chai, Or, simply a glass of chilled Tang.

In India, where anything ‘foreign’ is exotic, simply because of its rarity, luxuries are defined very differently from how they are in the Western world. Weetabix, the wholegrain breakfast cereal, is as exciting as Toblerone chocolate. People will happily scour the city for a single scoop of Ben and Jerry’s icecream . Or pass up a glass of freshly squeezed juice, an expensive luxury in most other countries, for a can of Diet Coke.

As more foreign products trickle into the market, often at obnoxious prices, it looks like a  considerable swathe of the city is delightedly yo-yoing between the whole “Be Indian Buy Indian” philosophy and confidently announcing their culinary global citizenship.

“Even five years ago, people did not know how to pronounce fusilli,” smiles €Dinesh Kumar, at his new store Brown Tree, as we look through a stack of Italian pastas. “No one used salad dressings. And pizza was normally a kind of roti with a spread on top,” As you all know, things have changed dramatically. “Now, everone wants oregano on their pizza. The market has changed.”

It’s in reponse to this new market that Dinesh, who was foreverly a partner with Nuts ‘n’ Spices has started Brown Tree. The store, which opened in Ashok Nagar about ten days ago, and then on Catedral Road a few days later, stocks a variety of health food both from India and abroad, besides the obligatory collection of chocolates, coffee and cake mixes. Then there’s a shelf dedicated to sugarfree products, ranging from Staeta to cookies. Cereals, Icecreams. As a testament to the increasingly pernickety Indian diner, five varieties of salt: Italian coarse sea salt, Italian fine salt, desi black salt, Lahori salt and lemon salt.

Diet Food

As we walk around his Cathedral Road store, Dinesh enthusiastically talks of how he’s chosen products based on more than a decade of experience with Chennai consumers, and their very specific likes and dislikes. Not surprisingly, the biggest trend now is diet food. As a result, ther’s an entire shelf dedicated to Brown Tree’s line of diet food, all procured from independent manufacturers and then packaged in their Ashok Nagar facility to be marketed under their label. “That’s really going to be our biggest strength,” says Dinesh, as we move from their collection of disco papads towards the rasam and sambar powders. “We tell people, use this once and you’ll forget about grinding at home,” he says, passing over a neatly sealed plastic packet of grainy molaga podi, perfect for the podi-papad-pickle toting Indian traveler. It’s pretty good, with bursts of flavor from the big granules and a comfortingly familiar saltiness.

The collection is interestingly ecletic, if not always logical. Thanks to space constraints, it’s a sort of Christmas stocking, crammed with a jumble of goodies. Brown Tree poppy seeds, kasturimethi and flax powder. Basil, tea masala and lime cubes. Cashewnuts, London Dairy low fat strawberry yoghurt and pringles.

So why would someone buy pringles chips when you can get Lays? Or buy Silk soymilk when  you can get, um kellogg’s? “Yes people buy the imported kellogg’s,” says Dinesh, stating that there’s still a gap between Indian and foreign products, thanks to a difference in both quality and variety. “The Indian products look for volume in sales, so they don’t always use the best ingredients.”

He adds many people are clearly buying the foreign products, as they’re becoming cheaper. “Volume reduces prices. Nutella used to be Rs.350, then Rs 250, Then Rs 195. Our latest batch is just Rs.165.”

Fortunately, it’s not all snooty imported food. Thhere’s also red puttu flour, val milagu and dry mango powder. “we want to cater to the pringles people. We also want to cater to the Lays people.”

Call Brown Tree , Ashok Nagar, at 45022210 / 45022410 for more details.

Article 2

Brown Tree now at Ashok Nagar

Joint Commissioner of Police (North) Ravi at the inauguration of Brown Tree, a store that sells health food at Ashok Nagar.

Brown Tree now at Ashok Nagar

Joint Commissioner of Police (North) Ravi at the inauguration of Brown Tree, a store that sells health food at Ashok Nagar.

Brown Tree, a chain of stores which houses nutritious food products has opened its first in Ashok Nagar. Joint commissioner of police (North) Ravi inaugurated the store on Sunday last. The shop caters to the needs of connoisseurs of fine food and drink.

They are hygienically packaged to retain its freshness, taste and aroma.
The shop is located at 38/01, Fourth Avenue, Ashok Nagar.

For details contact phone number -4502 2210 / 2410.

Article-3

Eat healthy to stay fit

A slim figure, low calorie diet and exercise come to our mind when we think of staying healthy. The wisest thing to do when you want to maintain or reduce weight is to go slow on fatty food, starch and high sugar diets. You can build a regime to avoid calories during festivals.

Eat healthy to stay fit

A slim figure, low calorie diet and exercise come to our mind when we think of staying healthy. The wisest thing to do when you want to maintain or reduce weight is to go slow on fatty food, starch and high sugar diets. You can build a regime to avoid calories during festivals.

With Deepavali comes the parties, card sessions, apart from chocolates, food and a lip-smacking range of sweets. Naturally everyone wants to look good in their new, expensive clothes. Moderation is the key to keep the weight down. And there is a range of fat-free food offered by different shops.

The items at these places have low fat ingredients, snacks sans oil and other foodstuff with very little or no sugar at all. Eating them will keep hunger at bay.

In shops such as The Brown Tree, one can select whatever one wants as the food has lables of calorie content and nutrition information.

They have cookies in brands such as The Brown Tree, one can select whatever one wants as the food as lables of calorie content and nutrition information.

They have cookies in brands such as ‘IKO’ (from Malaysia), ‘Murray’s (from the U.S) ; Tiffany cream biscuits and sugar-free jams from France.

Their swiss chocolates (stella) and jellies (Blue bird brand) come in different flavours. They have introduced egg-less and sugar-free cupcakes recently.

“We have a wide range of biscuits and oatmeal cookies, which are sure to be a dieters’ delight,” says M. Dinesh kumar, proprietor of the Brown Tree.

Ceres, the best juice, is purchased from south Africa. It comes in 14 flavours-apple, papaya, cranberry, secretof valley. Diet, a low caolrie plant sweetener is a special sugar, which would suit the diabetics. It is made out of the stevia plant and the sweet molecules contain steviosides. It does not have the calories that sugar has. “It is definitely a sugar substitute,” says Mr.Dinesh. Ideal for cooking and baking is the ‘sugar-free-sugar’ which can also be used as a regular sugar substitute. It can contains zero calcium sucralose.

Brown Tree also specializes in dry fruits, spices, imported health products, imported chocolates, biscuits and quality Indian juices. They have special counters for breakfast cereals, organic and health food.

Some of their in-house products include dry fruits with honey, amla with honey, ginger with honey, figs with honey and amla with sugar syrup. They also have a  special range of pine nuts, pecan nuts, macadamia nuts, hazel nuts and the regular cahew, almonds pista and walnuts.

The Brown Tree has three outlets in the city- velacherry, cathedral Road and Ashok Nagar. They will be opening their fourthoutlet shortly at Mogappair. Mr. Dinesh kumar can be contacted at 95000 05100.

For Diabetics

Diabetics Dezire has a range of seets for diabetics. It has also introduced the assorted special pack. Priced at Rs. 280, these boxes are available at all leading departmental stores. They have more than 30 varieties. It includes gulab jamun, rasagulla, jangiri, badusha, carrot halwa and much more. Savouries made of soy are also available with them.

They have their own range of cookies, jams, squashes and natural sugar substitutes available in cartons of different sizes. They have branches in different parts of the city such as T.Nagar (4212 1415) and Annanagar (6458 8088).

So choosing the right kind of food will help to cut calories, which is the key to maintaining your body weight. Apart from a balanced diet, a strict exercise regimen is necessary for a healthy existence.

Article-4

Eat healthy to stay fit

A slim figure, low calorie diet and exercise come to our mind when we think of staying healthy. The wisest thing to do when you want to maintain or reduce weight is to go slow on fatty food, starch and high sugar diets. You can build a regime to avoid calories during festivals.

Eat healthy to stay fit

A slim figure, low calorie diet and exercise come to our mind when we think of staying healthy. The wisest thing to do when you want to maintain or reduce weight is to go slow on fatty food, starch and high sugar diets. You can build a regime to avoid calories during festivals.

With Deepavali comes the parties, card sessions, apart from chocolates, food and a lip-smacking range of sweets. Naturally everyone wants to look good in their new, expensive clothes. Moderation is the key to keep the weight down. And there is a range of fat-free food offered by different shops.

The items at these places have low fat ingredients, snacks sans oil and other foodstuff with very little or no sugar at all. Eating them will keep hunger at bay. In shops such as The Brown Tree, one can select whatever one wants as the food has lables of calorie content and nutrition information. They have cookies in brands such as ‘IKO’ (from Malaysia), ‘Murray’s (from the U.S) ; Tiffany cream biscuits and sugar-free jams from france.

Their swiss chocolates (Stella) and jellies (Blue bird brand) come in different flavours. They have introduced egg-less and sugar-free cupcakes recently. “We have a wide range of biscuits and oatmeal cookies, which are sure to be a dieters’ delight,” says M. Dinesh Kumar, proprietor of the Brown tree.

Ceres, the best juice, is purchased from south Africa. It comes in 14 flavours apple, papaya, cranberry, secret of valley. Diaet, a low-calorie plant sweetener is a special sugar, which would suit the diabetics.

It is made out of the stevia plant and the sweet molecules contain steviosides. It does not have the calories that sugar has. “It is definitely a sugar substitute,” says Mr.Dinesh.

Ideal for cooking and baking is the ‘sugar-free-sugar’ which can also be used as aregular sugar substitute. It contains zero calcium sucralose.

Brown Tree also specializes in dry fruits, spices, imported health products, imported chocolates, biscuits and quality Indian juices. They have special counters for breakfast cereals, organic and health food.

Some of their in-house products include dry fruits with honey, amla with honey, ginger with honey, figs with honey and amla with sugar syrup.

They also have a special range of of pine nuts, pecan nuts, macadamia nuts, hazel nuts and the regular cahew, almonds pista and walnuts.

The Brown Tree has three outlets in the city- velacherry, cathedral Road and Ashok Nagar. They will be opening their fourthoutlet shortly at Mogappair. Mr. Dinesh kumar can be contacted at 95000 05100.

For Diabetics

Diabetics Dezire has a range of seets for diabetics. It has also introduced the assorted special pack. Priced at Rs. 280, these boxes are available at all leading departmental stores. They have more than 30 varieties.

It includes gulab jamun, rasagulla, jangiri, badusha, carrot halwa and much more. Savouries made of soy are also available with them.

They have their own range of cookies, jams, squashes and natural sugar substitutes available in cartons of different sizes. They have branches in different parts of the city such as T.Nagar (4212 1415) and Annanagar (6458 8088).

So choosing the right kind of food will help to cut calories, which is the key to maintaining your body weight.

Apart from a balanced diet, a strict exercise regimen is necessary for a healthy existence.

Article 5

Eat healthy to stay fit

A slim figure, low calorie diet and exercise come to our mind when we think of staying healthy. The wisest thing to do when you want to maintain or reduce weight is to go slow on fatty food, starch and high sugar diets. You can build a regime to avoid calories during festivals.

Eat healthy to stay fit

A slim figure, low calorie diet and exercise come to our mind when we think of staying healthy. The wisest thing to do when you want to maintain or reduce weight is to go slow on fatty food, starch and high sugar diets. You can build a regime to avoid calories during festivals.

With Deepavali comes the parties, card sessions, apart from chocolates, food and a lip-smacking range of sweets. Naturally everyone wants to look good in their new, expensive clothes. Moderation is the key to keep the weight down. And there is a range of fat-free food offered by different shops.

The items at these places have low fat ingredients, snacks sans oil and other foodstuff with very little or no sugar at all. Eating them will keep hunger at bay. In shops such as The Brown Tree, one can select whatever one wants as the food has lables of calorie content and nutrition information. They have cookies in brands such as ‘IKO’ (from Malaysia), ‘Murray’s (from the U.S) ; Tiffany cream biscuits and sugar-free jams from france.

Their swiss chocolates (Stella) and jellies (Blue bird brand) come in different flavours. They have introduced egg-less and sugar-free cupcakes recently. “We have a wide range of biscuits and oatmeal cookies, which are sure to be a dieters’ delight,” says M. Dinesh Kumar, proprietor of the Brown tree.

Ceres, the best juice, is purchased from south Africa. It comes in 14 flavours apple, papaya, cranberry, secret of valley. Diaet, a low-calorie plant sweetener is a special sugar, which would suit the diabetics.

It is made out of the stevia plant and the sweet molecules contain steviosides. It does not have the calories that sugar has. “It is definitely a sugar substitute,” says Mr.Dinesh.

Ideal for cooking and baking is the ‘sugar-free-sugar’ which can also be used as aregular sugar substitute. It contains zero calcium sucralose.

Brown Tree also specializes in dry fruits, spices, imported health products, imported chocolates, biscuits and quality Indian juices. They have special counters for breakfast cereals, organic and health food.

Some of their in-house products include dry fruits with honey, amla with honey, ginger with honey, figs with honey and amla with sugar syrup.

They also have a special range of of pine nuts, pecan nuts, macadamia nuts, hazel nuts and the regular cahew, almonds pista and walnuts.

The Brown Tree has three outlets in the city- velacherry, cathedral Road and Ashok Nagar. They will be opening their fourthoutlet shortly at Mogappair. Mr. Dinesh kumar can be contacted at 95000 05100.

For Diabetics

Diabetics Dezire has a range of seets for diabetics. It has also introduced the assorted special pack. Priced at Rs. 280, these boxes are available at all leading departmental stores. They have more than 30 varieties.

It includes gulab jamun, rasagulla, jangiri, badusha, carrot halwa and much more. Savouries made of soy are also available with them.

They have their own range of cookies, jams, squashes and natural sugar substitutes available in cartons of different sizes. They have branches in different parts of the city such as T.Nagar (4212 1415) and Annanagar (6458 8088).

So choosing the right kind of food will help to cut calories, which is the key to maintaining your body weight.

Apart from a balanced diet, a strict exercise regimen is necessary for a healthy existence.

Article 6

FOOD, SPICES AND MORE

Brown Tree, a store that sells spices and imported goods has opened its new branch in the neighbourhood.

FOOD, SPICES AND MORE

Brown Tree, a store that sells spices and imported goods has opened its new branch in the neighbour hood.

The branch was inaugurated by P Sakthivel, Joint Commissioner of police, South Zone, on November 1 . It is located at 1/47, Mogappair East, JJ Nagar.

Article 7

Brown Tree Turns One

On our momentous first anniversary, Brown Tree likes to convene, its hearty thanks, for your infinite trust.

Adding delight to the party, Brown Tree unveils its exclusive variety of in house cookies that are all natural, with no preservatives.

Brown Tree turns one

On our momentous first anniversary, Brown Tree likes to convene, its hearty thanks, for your infinite trust.

Adding delight to the party, Brown Tree unveils its exclusive variety of in house cookies that are all natural, with no preservatives.

What’s more in the basket? Almond carnival Yes you can have a crunch on our free samples of elite varieties of Almonds, Cookies and Breads. So cash in grace of good health, with us.

A feast in the air.

Come taste the variety of

Cookies   Breads   Almonds

DRY FRUITS |SPICES | HEALTH FOOD  |ORGANIC FOOD | DIET SNACKS | COFFEES & TEAS |JUICES & SYRUPS | IMPORTED CHOCOLATES & BISCUITS |LOW FAT PRODUCTS | GIFT HAMPERS | SUGAR FREE PRODUCTS

Article 8

Go Healthy in Your Gifting

There can be no argument about this-December is the month for giving. With Christmas and New years round the corner, you really do not need to think too hard for a reason to give something to your family, friends and business associates.

Go Healthy in Your Gifting

There can be no argument about this-December is the month for giving. With Christmas and New years round the corner, you really do not need to think too hard for a reason to give something to your family, friends and business associates. But the big question always remains-what to give? Well, here’s a gifting option that will have your friends thanking you well into the next year-dry fruits.

Pick from almonds, pistachios, walnuts and raisins or why select when you can give all? There are a lot of options available-from your friendly neighborhood grocery store to branded gift packs. But why not add to the health benefits of these dry fruits by going the extra mile and picking organic products for your friends.

A leading brand selling exquisite organic dry fruit gift packs in Chennai and Bengaluru is brown Tree. Not only are they providing a wide range of dry fruit hampers, but they are also adding that little touch of sweet, chocolate, in the form of imported brands such as Lindt and Hersheys

Says founder Abhinandan, ‘This Christmas and New Years, gift health to your loved ones with our wide range of dry fruit hampers. The advantage of gifting dry fruits is that they have a longer shelf life compared to sweets. Plus lots of people are unable to eat sweets due to diabetes and other health conditions, so dry fruits are a good alternative for them. We have a wide range of price points as well – we have gifts from 120 to 4000 so there is something for everyone at Brown Tree.

‘It has been four successful years since young entrepreneurs Dinesh Kumar and Abhinandan B started Brown Tree in July 2009. Since then, they have opened 16 stores, 12 in Chennai and 4 in Bengaluru. They plan to open many more in every major city in the country.

One of their best selling gifts is the intricately designed gold or silver coloured basket which  features apricots centered around cashew nuts, almonds, raisins and pistachios in a pleasing arrangement. The whole pack is sealed with a thick transparent film with the dry fruits packed individually inside. It makes for a great corporate or private gift. Another fast mover is the ornate fruit gift box inspired by the art of the Rajasthani royalty, complete with a coloured, jade-like metallic finish. This compartment gift box contains the finest quality of cashew nuts, almonds, raisins and pistachios.

Brown Tree also has a celebrations and semi ornate range which is suitable for all occasions. This dry fruit gift box comes with an ethnic touch, using designs inspired from the traditional block prints of India. It comes with a brilliant shine derived from the glass embeddings on the boxes packed with loads of healthy dry fruits.

WHERE TO BUY DRY FRUITS IN CHENNAI

Spices Dry Fruits, kotchawalchavadi, New Bombay Dry fruits

Sri Siddhi Vinayak Sweets, No 88, New avadi Road, kilpauk, Chennai, Kirana Dry Fruits, Sowcarpet

Brown Tree- online and several stores across the city

 

Article 9

Brown Tree - Started in 2009

“ It’s simply a question of extending the format we have to IT parks and manufacturing hubs, which offer a ready market

Brown Tree – Started in 2009

Founders
Dinesh Kumar and B Abinandan
Starting Capital – Rs 2 crore
Sales – Rs 8 crore (FY12)

Bet you didn’t know Each store stocks 3500 SKUs of health food, 40% of which is private label.

“ It’s simply a question of extending the format we have to IT parks and manufacturing hubs, which offer a ready market

DINESH KUMAR
Co-founder, Brown Tree Retail

Article 10

A healthy Appetite

BROWNTREE RETAIL’S CHAIN OF STORES IS CAPITALISING ON THE GROWING FETISH FOR HEALTHY FOOD DOWN SOUTH

-Lalitha Sridhar

A healthy Appetite

BROWNTREE RETAIL’S CHAIN OF STORES IS CAPITALISING ON THE GROWING FETISH FOR HEALTHY FOOD DOWN SOUTH

-Lalitha Sridhar

Enter, and Brown Tree store’s door shuts on traffic, pollution, noise and other ills of modern life whizzing past on Chennai’s perpetually manic Nungambakkam High Road. Inside, all cool and quiet, are many ways to good health and taste: Iranian almonds and Californian prunes, ragi chivda and jowar sticks, sugar-free drinks and low sodium snacks, Davidoff’s espresso coffee and Darjeeling first flush tea (organic, of course). Well-lit and nicely laid out, it’s quite the opposite of the office of Brown Tree Retail’s young founder-directors, Dinesh kumar, 33, and         B Abhinandan , 27, who share a cabin that’s short on décor but big on bustle. Tucked away in a nondescript street off the arterial Arcot Road in Chennai’s western fringes, Kumar and Abhinandan seem to use it as a nerve centre, fielding calls, updating charts and reviewing SKUs-it’s a list of Browntree delivery vehicles with driver names and mobile numbers that enlivens Kumar’s side of the wall. Browntree’s buzz comes from straddling two overlapping verticals a chain of health food stores and an in-house packaged health foods brand. The brand’s real

Speciality, through, is its ability to turn shopping into a guiltless pleasure (okay, barring the imported chocolates more than 800 SKUs from 50 international brands).

Kumar and Abhinandan, who named their business after the healthful connotations of “browntrees that grow, shelter and give naturally”, got into this market because, “everyone wants health food.” The about-1,000 sq ft Browntree stores stock 3,500 SKUs-40% of which are private label, which the partners plan to grow significantly. In terms of volumes, 70% of their stocking is products they deal in, and 30% (over 50% in the future) is their own label range but the revenue is split 50/50.

“We felt that there was potential to expand by scaling up stores and branding health foods,” Kumar says. It was a good estimate.

Browntree kicked off with astarting capital of Rs2 crore spread over four stores in 2009, added one in 2010, another four in 2011, and two more in FY12-which adds up to a total of 12 already profitable stores(eight in Chennai and four in Bengaluru), all of it funded by family members and internal accruals. “Our rented stores cost around Rs40-50 lakh, on average, to be set up, depending on the location,”explains kumar, adding that the partners manage to break even in four or five months and entire capital is recovered in 24-30 months. “We have never taken a bank loan and are not looking for PE funding either.” Yet Browntree, which started off with 10 employees and now has over 100 on its rolls, notched sales of  Rs3 crore in first year and has grown at a CAGR of 100% since.

TRICKY TRADE

The health food market has several definitions so the differentiation is unclear. Alpana Parida, president, DY Works, a Mumbai based

Article 11

Each Browntree store averages
300 foot falls a day, of which
50% are repeat customers

Brand consultancy, explains that ‘organic’, ‘fortified’, ‘natural’, holistic and ‘Ayurveda’ classifications overlap, and there’s no authority to certify organic foods in India.

Each Browntree store averages 300 foot falls a day, of which 50% are repeat customers

Brand consultancy, explains that ‘organic’, ‘fortified’, ‘natural’, holistic and ‘Ayurveda’ classifications overlap, and there’s no authority to certify organic foods in India. In other words, health food buyers have to trust stores such as Browntree (and variations of this business model, like Organic Garden and Nature’s Basket in Mumbai). Parida also feels, “Indians cook healthy food at home so persuading them to get it from a packet will remain a small part of the food market and it will be difficult to find the right hook.”

The location of a store is one such hook for Browntree, which carefully pre-selects itd addresses for easy access by upper-crust neighbourhoods in Chennai and Bengaluru. “The response has been very good,” points out Kumar. “Mostly, people don’t come with grocery lists-they look around and pick up things that they like.” Some stores are kept open from 8 am till midnight because ‘Browntree families’ stop by after the city becomes quiet. Unsurprisingly, the client profile is the quality-conscious upper-middle class. “Their walnuts are the best in Chennai,” says Sreelatha V,38, a software engineer. “Costs are about Rs50 or more per half kilo, which is alright for expensive things like dry fruits.” Sreelatha says the first shopped at Browntree to buy gifts for friends.

Margins vary from 5-25% dairy products have the lowest margins, India-made biscuits and branded foods fetch 10% and the most lucrative SKUs are uncommon imported foods like the quinoa seeds from Europe and the exotic goji berries (Rs3500 per kg), commercially cultivated in the Ningxia Hui region of China, which is currently in short supply because of a cop failure-regular customers keep calling to find out if it’s back in stock. “We are the first specialty  food store to issue privilege cards for repeat customers,” offers Kumar. Each Browntree store averages 300 footfalls a day, of which about 50% are repeat customers.

Quality and reliability in suppliers wins over bulk discounts for Kumar, and it’s a philosophy that Browntree extends to its clients-even corporate orders for the festive season, which sees a 100% hike in turnover, are booked at MRP by the marketing team that pitches for them (May is the lean period, when customers go on vacations).

Health foods are a tricky business where freshness and quality requirements are challenging. For instance, dry fruits, Browntree’s fastest-moving SKUs, have to be stored under ideal conditions and turnaround has to be fast. Then different states have different food labelling laws, which turns packaging into a non-standardised nightmare (‘net weight’ is spelt with different abbreviations and upper-lower cases in Karnataka and Tamil Nadu, in both of which Browntree operates). And while there’s no expiry date for honey, it has to be dated by law.

BRANCHING OUT

The company wants to move into tier 2 towns in Karnataka and Tamil Nadu before it expands to other metros because India’s non-metro clientele has the money to spend but not the stores. However, DY Work’s Parida is not sure. “Imported foods may be a novelty but the tier 2 palette is not yet ready for health foods-the quality of water, GM foods and uasage of pesticide is what impacts ‘health food’ in the Indian context, more than exotic promises,” she notes.

The tier 2 expansion is some way off, though. Browntree’s upcoming outlet is in the not-yet-open Phonix Mall in the Chennai suburb of Velachery, its first in a mall, and a kiosk will come up soon at Global Hospital. If that works, “it’s a question of extending the format to IT parks and manufacturing hubs, which offer a ready market.” While the momentum is with Browntree, it will be some time before it actually grows into a forest.

Article 14

You can climb the Brown Tree for health foods

Your search for health food probably ends here. Brown Tree, the home for healthy food products with outlets in three important locations in Chennai, treats its customers to an astounding assortment of foods including dry fruits, spices, imported chocolates, organic foods, diet snacks, juices, sugar free products, teas, syrups, and dairy products.

You can climb the Brown Tree for health foods

Your search for health food probably ends here. Brown Tree, the home for healthy food products with outlets in three important locations in Chennai, treats its customers to an astounding assortment of foods including dry fruits, spices, imported chocolates, organic foods, diet snacks, juices, sugar free products, teas, syrups, and dairy products.

T the new shop which was inaugurated at Velachery recently, there is an exotic collection of chocolates, coffee and cake mixes to sway taste buds. Italian fine slt, desi black salt, lahori salt and lemon salt are some of the quality salts that line the shelves.

One is sure to be excited about some of the fine south Indian foods such as Disco papads, rasam and sambar powder, masala tea, grainy molaga podi for pickles, red puttu flour, val milagu and dry mango powder sharing spae with many foreign products. Almonds, cashew, pista and kishmish in the nuts and dry fruits section also join the wide variety of health foods in store.

One has to check out the section with poppy seeds, kasuri methi, flax powder, basil and litchi cubes for your topping needs.

Being a store loaded with health foods, Brown Tree is open to everyone who is a lover of fine food and drink. This has evoked positive signs, from people who attribute Brown Tree’s reputation to its hygienic store standards.

Brown Tree is soon coming up at Mogappair East and the Velachery Main Road, Velachery, (near Bank of India).

Article 13

Brown Tree, the Southern Frontier for Health

Brown Tree is a well known health food store in the city. Brown Tree has about 15 stores in the city but has its most presence in the south of Chennai.

Brown Tree, the Southern Frontier for Health

Brown Tree is a well known health food store in the city. Brown Tree has about 15 stores in the city but has its most presence in the south of Chennai.

Stores located in areas like ECR, OMR, Navalur, Perungudi, velachery, Phoenix mall and Besant Nagar, you have no reason to stay unhealthy as the promoters of Brown Tree have made sure its presence is not missed among Chennaities. Brown Tree has a wide range of quality Dry Fruits and an assortment of great spices.

Its known for its in house products that stand for quality and high standards. Brown Tree’s diet snacks, juices and teas is a must for every household as its benefits have been immense on consumers taking these products on a daily basis.

Brown Tree recently launched a new variant in their tea, Green Tea Tulsi and its flavor can change you from a tea/coffee drinker to a Green Tea drinker.

Brown Tree is soon launching its 15th store in the city in North Boag Road,           T Nagar.

Besides having a strong hold in the south, Brown Tree has stores in prominent locations in Nungambakkam, Cathedral Road, R A Puram, Mogappair, Arcot Road etc.

Do visit their website www.browntree.in for ordering online or call their customer care 1800 102 3360 for any queries.

scan articles 15

DEVELOPING A HEALTHY FOOD CULTURE

Brown Tree was established in july 2009 by a young entrepreneur, Mr.Dinesh Kumar who has decades of retail experience.

DEVELOPING A HEALTHY FOOD CULTURE

Brown Tree was established in july 2009 by a young entrepreneur, Mr.Dinesh Kumar who has decades of retail experience. In today’s fast-paced lifestyle we place very less emphasis on nutrition. ‘Brown Tree’ is committed to bring to you, foods that are natural, wholesome and fresh.

There are 20 stores in Chennai city and, within nine years the brand plans to expand to every major city and town in India. Choose from a variety  of products like Dry Fruits and Nuts, Spices, Seeds, Juices, Scrumptious Roasted Diet Snacks, a range od Teas, Gift Hampers, Bakery products and other health foods and many more products for you and your loved one to savour.

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TRADITIONAL, HEALTHY FOOD

Brown Tree is a health food store which opened its first branch in Chennai in July 2009. The brand takes you on a natural journey of exploration and celebration of dry fruits, spices, organic foods, culture and tradition.

TRADITIONAL, HEALTHY FOOD

Brown Tree is a health food store which opened its first branch in Chennai in July 2009. The brand takes you on a natural journey of exploration and celebration of dry fruits, spices, organic foods, culture and tradition.

Today, dry fruit consumption is widespread. The brand retails high quality of almonds, walnuts, cashews, dates, raisins, figs, apricots, etc. which are referred to as “conventional” or “traditional” Dry fruits, Kitchen Spice Powders with quality and tradition, Organic foods which are 100% chemical pesticide free, health foods like roasted snacks and sugar-free products like health juices and extracrs, bakery products, etc.

The Managing Director of Brown Tree, Mr.Dinesh while talking about the brand’s bakery products, states excitedly, “We guarantee that you will experience many scrumotiously yummy breads, cakes, patries, biscuits, cookies, mousses, pies, puffs and much more made in our own bakery with our specialized chefs. All our bakery products are 100% vegetarian.” Find Brown Tree outlets at Perambur, Cathedral Road, Velachery (Taramani), Mogappair (E), Arcot Road, OMR (Karapakkam), Nungambakkam, ECR (Neelankarai), T Nagar(North Boag Road),       R A Puram, RMZ Millenia (Kandanchavadi), Besant Nagar, Navalur (OMR), Anna Nagar (West), Kilpauk, Thiruvanmiyur, Kattupakkam, Santhome and Ramanujan IT City.

Contact 95000 65106 to know more.

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BROWN TREE has opened its 13th store at Besant Nagar

Brown Tree has opened its 13th store at Besant Nagar on 20th April & the store was inaugurated by Mr.N.Ram, Chairman Kasturi & sons Ltd., Publisher, The Hindu Group of Publication, at Besant nagar.

BROWN TREE has opened its 13th store at Besant Nagar

Brown Tree has opened its 13th store at Besant Nagar on 20th April & the store was inaugurated by Mr.N.Ram, Chairman Kasturi & sons Ltd., Publisher, The Hindu Group of Publication, at Besant nagar. They are also opening their 14th Store at Navalur on 4th May 2014 and coming up in T.Nagar North Boag Road. They have products like dry fruits, spices, organic food, health food, roasted snacks & diet snacks, sugar-free products, low fat products, coffees & teas, organic vegetables, juices and syrups, imported chocolates & biscuits, gift hampers, ice creams Indian & imported and frozen foods at their store.

Browntree was started in the year 2009 july by two young entrepreneurs   Mr. Dinesh Kumar & Mr. Abhinandan. They have also started many successful branches in Chennai, located at Ashok Nagar, Cathedral Road, Velavhery, Mogappair(E), Arcot Road, OMR (Karapakkam), Nungambakkam, ECR (Neelankarai),T.Nagar (Venkatnarayanan Road), Phoenix Market City,R A Puram, RMZ Millenia Park (Perungudi), Besant Nagar, Navalur (OMR), coming soon atT Nagar(North Boag Road).

All this details are given by Mr.Anil Kumar(Manager)
People can visit Brown Tree at
No: E 147A, New No:5, II Avenue,
Besant Nagar, Near Central Govt.Quarters,
Chennai-600 090.